Experience
- Founder & Designer at Accurat—design agency (2015-Present)
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Founded a design practice to deliver impactful solutions for enterprises and select partners, fostering open collaboration to solve complex challenges. We have worked with ÖBB — Austrian Federal Railways, Kafe-Rocks — igaming and betting reviews, Codelex — coding school, Eiropas Tālmācības vidusskola — public remote school, and more.
- UI/UX Designer at DEAC—data center & cloud services (2021-2022)
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Led visual brand refresh and designed self-service platform with accessible data visualization and streamlined workflows. Created marketing site and established content creation system for marketing team aligned with the new brand style.
- UX Designer at SEB—banking group (2018-2020)
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Shaped user experiences for SEB's Life & Insurance team, focusing on insurance and retirement solutions. Contributed to a cohesive SEB Group design system alongside Nordic designers, while leading Design Thinking workshops and mentoring startups in acceleration programs.
- UI/UX Designer at Citadele banka—banking group (2017-2018)
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Worked on native mobile banking applications for Android and iOS, focusing primarily on Android platform design. Created prototypes and conducted weekly user interviews and usability testing, implementing Abstract into the workflow. Collaborated daily with McKinsey design team and development team, gaining insights into multiple design approaches.
Projects & NGOs
- Product Designer at Safescanner.xyz—blockchain explorer for Safe protocol (2023-2024)
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Developed a cohesive brand identity, landing page, and product aligned with Safe's vision. Conducted user interviews to identify feature opportunities and monetization strategies, creating a streamlined UI kit for explorer interfaces. The project received the Safe Grant in 2023.
- Product Designer at Jiffyscan.xyz—blockchain explorer for ERC-4337 (2022-2024)
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Contributed to an Ethereum Account Abstraction (ERC-4337) explorer, focusing on visual branding and user-friendly interfaces that decode complex blockchain data. Designed a modular UI kit and built landing pages, inner views, and decoding sections, securing an Optimism Grant in 2022.
- Product Designer at Sparkz—employee health motivation platform (2017)
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Started as a Garage48 hackathon winner, evolved into a 12-week Accenture Innovation Accelerator pilot project. Designed a B2B employee wellness solution with gamified mobile app tracking physical activities and rewards, creating visual identity, pitch decks, and mobile/web products while conducting customer validation with Swedbank, LMT, and Circle-K.
- Product Designer at Seamless—web3 wallet management platform (2023)
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Collaborated on Seamless for Onyx's Digital Identity Hackathon by J.P. Morgan, creating a platform for seamless web3 wallet management via social logins. Designed the logo, interface, and gala presentation, winning first place and UI/UX awards.
- Product Designer at Swipe—NFT discovery app (2023)
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Built an NFT discovery app inspired by crypto community ideas on X, enabling connections based on NFT preferences with intuitive filtering. Designed the mobile interface and created videos for the site and presentation, achieving top 10 finalist status at the Encode Hackathon by Solana Foundation.
- Product Designer at CopyTranslator—translation software (2018)
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Designed a comprehensive translation solution with instant copy-and-translate functionality and purple-branded design system. Created an intuitive cross-platform desktop interface with Google Translate integration, enabling seamless language translation workflows for efficient reading and research.
- UX Design Mentor at Riga Tech Girls—career switch program (2021-2022)
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Mentored aspiring designers for two seasons, guiding them through career transitions into UX design. Served as crypto expert on CryptoKabata wallet project, steering the team through proper design thinking processes and helping bridge the gap between traditional design and blockchain technology.
- Vice President of Communications & Graphic Designer at AIESEC—youth leadership organization (2011-2013)
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Led communications strategy and brand management across internal and external channels. Managed social media presence, designed project campaigns, posters, logos, and advertisements while developing team management skills and coordinating organizational initiatives.
Articles
About
Thank you for dropping by! I'm Mārtiņš, a digital product designer living and working remotely in Latvia with my family for over a decade now. This tiny Eastern European country has a surprisingly fast internet connection and a great tech environment to work in.
I started with computers back in 7th grade, designing button styles in Photoshop 7.0 and trying to recreate them in HTML and CSS. I never had any idea how much that would later influence my life and curiosity.
My first official designer job was at a local graphic design agency, where I learned about typography and layouts. While having a full-time position, I spent all my free time freelancing and learning new things on the web. That later opened doors to shift fully into digital, dragging my graphic design practice along.
With over a decade of experience across banking, SaaS, insurance, logistics, and web3, I specialize in enterprise design systems that empower users and developers. Today I love talking about customer journeys in different industries. I've found that helping others is my thing, and mentoring in my free time inspires me.
Besides design and gaming, I love riding my motorcycle around local places. Finding great walking and driving spots has become my stress reliever.
Join me on LinkedIn or reach out via mzemlickis@gmail.com to collaborate.